I. A CUSTOMER is the most important person in any business.

II. A CUSTOMER is not dependent on us………we are dependent on him.

II. A CUSTOMER is not an interruption of our work………he is the purpose of it.

IV. A CUSTOMER does us a favor when he calls…bringing to our attention our shortcomings.

V. A CUSTOMER is part of our business……… not an outsider.

VI. A CUSTOMER is not a cold statistic. He is a flesh and blood human being with feelings and emotions like us.

VII. A CUSTOMER is not someone to argue or match wits with.

VIII. A CUSTOMER is a person who brings us his wants… it’s our job to fill those wants.

IX. A CUSTOMER is deserving of the most courteous and attentive treatment we can give.

X. A CUSTOMER is the life-blood of every business.